How to avoid Ground Hog Day with video analytics

I’ve been working with a client recently to go back to some projects we’ve done over the last 12 months and re-analyse the group videos. The idea came about because they said that they wanted to conduct some research quickly to answer a question which I knew we had covered before. As is often the[…]Read more

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How video is changing the face of qualitative research

You would have to have been living under a rock to not have noticed that video is transforming how business is conducted. From buzzfeed, to vlogging, to video testimonials it is having a profound affect on the communications of B2C brands and of course this is now filtering through to B2B brands like ours. One[…]Read more

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