The Golden Rule of Writing a Discussion a Guide: V

If you are buying or conducting qualitative research there is a simple thing to always keep in mind when planning what questions to ask in what order: start broad, move to the specific. Picture a V – at the top of the V where there is all that open white space is where you begin[…]Read more

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The pitfalls of online qualitative research

It has been about 10 years since online qualitative research began. Around about 2008 the financial crisis was looming and there we were, fumbling in the dark, eager to try different tools and to discover if this was the way to make qualitative research easier. Also, of course, cheaper and faster. Has this happened? No,[…]Read more

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How video is changing the face of qualitative research

You would have to have been living under a rock to not have noticed that video is transforming how business is conducted. From buzzfeed, to vlogging, to video testimonials it is having a profound affect on the communications of B2C brands and of course this is now filtering through to B2B brands like ours. One[…]Read more

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