There is always low-lying fruit when you know where to look

One of my favourite models of consumer behaviour is buying system analysis. It works like this: Motivation: Understand ultimately why someone wants something. What is the rational driver and the emotional driver? And what are the consequence when this need is met or unmet? When you take this far enough you invariably end up at the[…]Read more

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How video is changing the face of qualitative research

You would have to have been living under a rock to not have noticed that video is transforming how business is conducted. From buzzfeed, to vlogging, to video testimonials it is having a profound affect on the communications of B2C brands and of course this is now filtering through to B2B brands like ours. One[…]Read more

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