Man Vs Machine. Highlights from the MRSM Conference

Earlier this week, I had the privilege of presenting a paper – AI in Qualitative Research – to the Market Research Society of Malaysia. The theme of the conference was “Man vs Machine – is it a race?” I was invited to present after winning the ESOMAR Global Award for Innovation and Technology, following the[…]Read more

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The pitfalls of online qualitative research

It has been about 10 years since online qualitative research began. Around about 2008 the financial crisis was looming and there we were, fumbling in the dark, eager to try different tools and to discover if this was the way to make qualitative research easier. Also, of course, cheaper and faster. Has this happened? No,[…]Read more

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