Shopper Studies Add to wishlist

$16,500

A range of research methods which focus on understanding consumer behaviour at the point of purchase.

Pay a 25% deposit per item

Description

The retail environment in Australia is a challenging one. Understanding how consumers shop is vital to informing marketing strategy.

Shopper research focuses on the consumer at the point of decision making in-store. It typically covers:

  • Factors influenceing store choice
  • Brand
  • In-store navigation
  • Packaging optimisation
  • Service requirements
  • Offers
  • Communications

Our Shopper Methodologies

  • Accompanied shopping
  • Shopper tasks
  • Geo-triggered app tasks
  • Mock store clinics
  • Eye tracking
  • Wearable cameras
  • Beacon-triggered surveys and recruitment

Studies avaialble from $15,000

 

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Additional information

Study design

Each project is different. We design the sample around first understanding the business and research objectives

Recruitment

We design the sample with defined criteria and recruit the participants. Most shopper studies are one-on-one but we can also run focus groups in store

Incentives

Our fees are usually inclusive of incentives for participants – around $30 – $120 per participant, depending on the nature of teh task

Moderation

Our senior qualitative researchers moderate face to face sessions or design the study around an app or survey tool

Analysis & reporting

We get a analyse the findings and prepare our report. Our reports are typically Powerpoint style and include de-identified verbatim comments findings and recommendations. We present the deck to the project team and stakeholders

Ongoing consultation

We frequently re-present to different stakeholder groups, attend strategy sessions and are generally available to discuss ideas and implications that emerge from the research

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