Consumer immersion missions are one of the best ways for marketers to get close to consumers and walk in their shoes. They enable marketers to spend a day in consumers’ homes, or in store to understand their lives and mindsets; how they spend their time; what inspires them and their purchasing choices.
To make the most of this experience marketers need to be trained to ask the right questions and to tune in to things in their consumer’s environment which will give them the answers they need. They also need to ensure they comply with privacy laws.
By inhabiting the lives of their consumers businesses of all sizes are able to build a connection between the way they think, what they value and how to market to them.
By understanding their concerns and working out how category ‘super consumers’ (who spend more and are more involved in each category) are changing behaviours, they can predict future trends. By observing how they use their products their team can understand how to innovate effectively to grow market share.
Our program costs are inclusive of set up, preparation of discussion guide, training session, recruitment, incentives, communication with team members and respondents, workshop template and creation of secure website where the learnings are stored. The package includes 15 consumer immersions (5 teams of 2 each doing 3 interviews )
Additional Interviews We understand that the final number of interviews will depend on the size of your team. Simply add or reduce accordingly $200 per interview
Post fieldwork workshop facilitation $1,000
Have one of our senior moderators join one of your teams for 3 interviews $1,500
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