Man Vs Machine. Highlights from the MRSM Conference

Earlier this week, I had the privilege of presenting a paper – AI in Qualitative Research – to the Market Research Society of Malaysia. The theme of the conference was “Man vs Machine – is it a race?” I was invited to present after winning the ESOMAR Global Award for Innovation and Technology, following the[…]Read more

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How to avoid Ground Hog Day with video analytics

I’ve been working with a client recently to go back to some projects we’ve done over the last 12 months and re-analyse the group videos. The idea came about because they said that they wanted to conduct some research quickly to answer a question which I knew we had covered before. As is often the[…]Read more

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The real power of NPS

Yesterday I was running a workshop with the leadership team of a major retailer. We were working through the learnings from a series of customer immersion which they had conducted the day before. This is an ongoing program where the members of the leadership team conduct a qualitative instore interview with a customer every 3[…]Read more

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8 tips to help you run a successful focus group

A colleague recently shared an anecdote with me. She was also a qualitative researcher. She had a client – an ad agency I think – who had rather sneakily decided that they could easily do what she did, and so convened a group using the same recruiter and same venue as the project she had[…]Read more

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