Do you even need a report?

Here is what I’ve learned about qualitative research presentations. People love attending them, they cannot wait to hear what you have learned and what it means. They are usually followed with lots of what’s next? and what if? conversations. But I also get the feeling that there is a bit of groan when someone isn’t able to[…]Read more

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How video is changing the face of qualitative research

You would have to have been living under a rock to not have noticed that video is transforming how business is conducted. From buzzfeed, to vlogging, to video testimonials it is having a profound affect on the communications of B2C brands and of course this is now filtering through to B2B brands like ours. One[…]Read more

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8 tips to help you run a successful focus group

A colleague recently shared an anecdote with me. She was also a qualitative researcher. She had a client – an ad agency I think – who had rather sneakily decided that they could easily do what she did, and so convened a group using the same recruiter and same venue as the project she had[…]Read more

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