8 tips to help you run a successful focus group

A colleague recently shared an anecdote with me. She was also a qualitative researcher. She had a client – an ad agency I think – who had rather sneakily decided that they could easily do what she did, and so convened a group using the same recruiter and same venue as the project she had[…]Read more

Posted on

How to avoid Ground Hog Day with video analytics

I’ve been working with a client recently to go back to some projects we’ve done over the last 12 months and re-analyse the group videos. The idea came about because they said that they wanted to conduct some research quickly to answer a question which I knew we had covered before. As is often the[…]Read more

Posted on

Witchcraft versus Rigour – the murky world of qualitative analysis

Qualitative researchers are notoriously bad at explaining what ‘analysis’ is: This is where it fits into the research process: To be honest, I know little about how everyone else does this. I think that most decent qualies do have a method, and don’t just rely on instinct, recall or experience to magic together the findings.[…]Read more

Posted on

The Golden Rule of Writing a Discussion a Guide: V

If you are buying or conducting qualitative research there is a simple thing to always keep in mind when planning what questions to ask in what order: start broad, move to the specific. Picture a V – at the top of the V where there is all that open white space is where you begin[…]Read more

Posted on

Do you even need a report?

Here is what I’ve learned about qualitative research presentations. People love attending them, they cannot wait to hear what you have learned and what it means. They are usually followed with lots of what’s next?¬†and what if?¬†conversations. But I also get the feeling that there is a bit of groan when someone isn’t able to[…]Read more

Posted on

The real power of NPS

Yesterday I was running a workshop with the leadership team of a major retailer. We were working through the learnings from a series of customer immersion which they had conducted the day before. This is an ongoing program where the members of the leadership team conduct a qualitative instore interview with a customer every 3[…]Read more

Posted on